Henleaze Physio & Bristol Pilates Co
Healthcare & Wellness
Building a recognised local presence across two healthcare brands
The brands
Henleaze Physio Clinic
Visit website
Bristol Pilates Co
Visit website5.4M+
Total views across platforms
2 Brands
Scaled under one strategy
12 Months
Ongoing partnership
Where Henleaze Physio & Bristol Pilates Co began
Henleaze Physio had built a strong clinical reputation offline — but their digital presence didn't reflect the standard of service. Patients were finding them by word of mouth, not by search or social. When the team prepared to launch a second business, Bristol Pilates Co, they couldn't afford to start from zero again.
What was actually broken
Inconsistent posting across platforms with no clear strategy or rhythm.
No visual or messaging system tying the brand together — the feed didn't read as 'clinical experts'.
Local discoverability was weak: Google My Business and YouTube were underused.
Social was treated as an output channel, not a credibility asset feeding the wider business.
What we changed
Built a structured, multi-platform content system aligned to each brand's clinical positioning.
Established a consistent publishing rhythm across Instagram, TikTok, YouTube, Facebook and Google.
Shaped messaging to reinforce expertise, not chase trends — every post a credibility signal.
Used the same playbook to launch Bristol Pilates Co with full visibility from day one.
5.4 million+ views across platforms in 12 months
4.3M views on Instagram across both brands.
800K views on TikTok driving wider local discovery.
305K views on YouTube reinforcing long-form authority.
19K Facebook + 12.5K Google My Business views supporting local search visibility.
Bristol Pilates Co launched with immediate visibility instead of starting from zero.
Why this actually matters
Numbers are the easy part. The real return shows up in how the market sees the business — and the kind of enquiries that start landing.
Credibility
The online presence now matches the clinical reputation. Prospective patients see the same standard of professionalism online as they experience in clinic.
Perception
Both brands read as established, recognisable local experts — not 'just another clinic'. Bristol Pilates Co launched already perceived as a serious operator.
Inbound Quality
Enquiries arrive warmer and more pre-qualified. Patients recognise the brand and team before first contact, which shortens the path from interest to booking.
For Henleaze Physio, the focus was aligning perception with credibility. For Bristol Pilates Co, it was building recognition from day one. Same playbook, same outcome: stronger presence, clearer positioning, measurable visibility that supports long-term growth.
In Their Own Words
Hear from Bristol Pilates Co
Bristol Pilates Co
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