UK Social Media Statistics2026
22 UK social media data points — every figure linked to its primary public source (Ofcom, IAB UK, DataReportal, BrightLocal, Statista, Google) and dated.
Methodology. We only publish statistics we can trace to a primary or well-established secondary public source. Every stat below links to that source and shows the date a Compelite Pro editor last verified the figure.
Always click through to the original report before republishing — sources are updated regularly and figures may be revised. If you spot a number that looks out of date, let us know.
UK Mobile & Video
Where attention is going across mobile and video.
Of UK adults aged 16+ are smartphone users — the device that powers almost all UK social media access.
Average daily time UK adults spend with a smartphone — the device most social and video use happens on.
Average daily time UK TikTok users (18+) spend in the app.
UK Local Search & Reviews
How UK consumers research local businesses before they buy.
Of consumers used the internet to find information about a local business in the past year.
Of consumers "regularly" read online reviews when browsing local businesses.
Minimum average star rating consumers say a local business needs before they will consider using it.
Of people who search on their smartphone for something nearby visit a related business within a day.
AI Search & Discovery
How AI search and short-form video are reshaping how UK audiences find brands.
Of Gen Z prefer to use TikTok or Instagram over Google when searching for a place to eat — a behaviour now well documented in the UK and US.
Google AI Overviews are now rolled out to UK users in English — appearing on a growing share of informational queries.
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