Henleaze Physio & Bristol Pilates Co
Healthcare & Wellness
Building a recognised local presence across two healthcare brands
The brands
Henleaze Physio Clinic
Visit website
Bristol Pilates Co
Visit website5.4M+
Total views across platforms
2 Brands
Scaled under one strategy
12 Months
Ongoing partnership
Where Henleaze Physio & Bristol Pilates Co began
Henleaze Physio had built a strong clinical reputation offline — but their digital presence didn't reflect the standard of service. Patients were finding them by word of mouth, not by search or social. When the team prepared to launch a second business, Bristol Pilates Co, they couldn't afford to start from zero again.
What was actually broken
Inconsistent posting across platforms with no clear strategy or rhythm.
No visual or messaging system tying the brand together — the feed didn't read as 'clinical experts'.
Local discoverability was weak: Google My Business and YouTube were underused.
Social was treated as an output channel, not a credibility asset feeding the wider business.
What we changed
Built a structured, multi-platform content system aligned to each brand's clinical positioning.
Established a consistent publishing rhythm across Instagram, TikTok, YouTube, Facebook and Google.
Shaped messaging to reinforce expertise, not chase trends — every post a credibility signal.
Used the same playbook to launch Bristol Pilates Co with full visibility from day one.
5.4 million+ views across platforms in 12 months
4.3M views on Instagram across both brands.
800K views on TikTok driving wider local discovery.
305K views on YouTube reinforcing long-form authority.
19K Facebook + 12.5K Google My Business views supporting local search visibility.
Bristol Pilates Co launched with immediate visibility instead of starting from zero.
Why this actually matters
Numbers are the easy part. The real return shows up in how the market sees the business — and the kind of enquiries that start landing.
Credibility
The online presence now matches the clinical reputation. Prospective patients see the same standard of professionalism online as they experience in clinic.
Perception
Both brands read as established, recognisable local experts — not 'just another clinic'. Bristol Pilates Co launched already perceived as a serious operator.
Inbound Quality
Enquiries arrive warmer and more pre-qualified. Patients recognise the brand and team before first contact, which shortens the path from interest to booking.
For Henleaze Physio, the focus was aligning perception with credibility. For Bristol Pilates Co, it was building recognition from day one. Same playbook, same outcome: stronger presence, clearer positioning, measurable visibility that supports long-term growth.
In Their Own Words
Hear from Bristol Pilates Co
Bristol Pilates Co
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Vivid Scapes
Landscaping & Outdoor Construction
From referral-led to fully booked 8 months in advance
The client
Vivid Scapes
Visit website8 Months
Booked in advance
24 Hours
Pipeline recovered after gap
Majority
Of leads now from social
Where Vivid Scapes began
Vivid Scapes was already producing high-end landscape work in a competitive, referral-driven market — but every pound of revenue depended on someone else mentioning them. There was no structured digital presence, no inbound system, and no way to control pipeline if referrals slowed.
What was actually broken
Posting was ad hoc — no strategy, no rhythm, no clear audience.
Brand presence didn't match the quality of the actual work.
Zero scalable lead source: 100% reliant on referrals, exposed to seasonal gaps.
No content distribution layer — even good posts weren't reaching the right local market.
What we changed
Built a structured, multi-platform social strategy focused on visibility, consistency and trust.
Created content that positioned the team, the work and the process — building familiarity before first contact.
Layered in distribution through local Facebook groups for compounding local reach.
Deployed a short-form video strategy including YouTube Shorts to drive organic discovery.
The Turning Point — 24-Hour Pipeline Recovery
Problem
A major project moved, leaving a six-week gap across December and January — immediate commercial pressure during a traditionally quiet period.
Action
- →Immediate deployment of targeted content across social platforms.
- →Strategic use of Facebook groups to generate local visibility fast.
- →Focused exposure of recent projects to convert latent awareness into enquiries.
Result
- Pipeline filled within 24 hours.
- Critical workload gap closed without discounting.
- Empty months turned into a fully booked schedule.
From unpredictable to booked 8 months in advance
Consistent, high-quality inbound leads month after month.
Majority of enquiries now generated through social — not referrals.
Leads coming from multiple sources: YouTube Shorts, Facebook groups, organic discovery.
Business now booked approximately 8 months in advance.
Shifted from chasing work to selecting projects.
Why this actually matters
Numbers are the easy part. The real return shows up in how the market sees the business — and the kind of enquiries that start landing.
Credibility
Vivid Scapes now reads as the recognised premium operator in their market. The brand presence finally matches the quality of work — and that's what stops them being commoditised on price.
Perception
Clients recognise the team and projects before the first site visit. Conversations start from 'we know your work' instead of 'who are you?'.
Inbound Quality
Enquiries are warmer, better-fit and arrive pre-sold. Trust is established before pricing is discussed — meaning higher-value projects, fewer tyre-kickers, and a healthier pipeline.
Through consistent visibility and strategic distribution, Vivid Scapes moved from unpredictable, referral-based work to fully booked, forward-planned growth. Social media is now a core driver of demand — not a secondary channel.
In Their Own Words
Hear from Vivid Scapes
Vivid Scapes
Video story coming soon
Ready to be our next case study?
Book a free strategy call and let's talk about what we can achieve for your business.