User-generated content (UGC) consistently outperforms traditional branded creative on Meta, TikTok and YouTube — often by 2–4x on cost per acquisition. The reason is simple: real people, real voices and real reactions trigger trust faster than polished brand films. Our UGC campaigns are engineered around that insight, combining proven hook frameworks, platform-native editing and rights-cleared usage so every asset works across organic, paid and product pages.

We're not a creator marketplace. Compelite Pro runs UGC as a managed service — we handle creator sourcing, contracting, briefing, content review, editing, captions, asset delivery and reporting. You get strategic, paid-ready content without managing a single DM with a creator.

A typical campaign starts with 3–6 vetted creators producing multiple variants each, so you finish the month with a proper test bank — not one expensive video. Every asset arrives in 9:16, 4:5 and 1:1 ratios with hook variants, captions and subtitles, ready to drop into Meta Ads, TikTok Ads, Reels, Shorts and product pages.

We work with UGC creators across the UK, Europe and the US — covering ecommerce, hospitality, beauty, wellness, SaaS, professional services and B2B. The right creator pool is matched to your audience, tone and price point, not the other way around.

Every brief is written with the metric we're trying to move in mind — cost per click, cost per acquisition, save rate, watch time, add-to-cart. We track which hooks, formats and creators perform, then double down on what's converting. That's the difference between hiring a creator and running a UGC programme.

Our consultancy service is for businesses that already have a team, a budget and momentum — but need senior strategic direction to focus it. We act as your outsourced CMO for social media and content: auditing what's running, sharpening positioning, building the 90-day roadmap, and stress-testing the decisions your in-house team is making week to week.

This isn't agency-lite. It's senior strategic input from our founder Paris and a small consulting team — built for marketing managers, founders and leadership teams who want a sounding board, a brain trust and a clear plan they can execute against.

Most engagements start with a one-off marketing audit — a deep-dive into your channels, content, conversion paths, competitors and team — followed by a written report and a working session to walk you through the recommendations. From there we either hand the plan back to your team or step into a monthly advisory retainer where we attend marketing meetings, review work in progress and unblock decisions.

We also run team training days for in-house marketing, content and brand teams who want a level-up on social strategy, content frameworks, paid social, founder branding or analytics. Half-day or full-day formats, delivered in person across the UK or remotely worldwide.

Our content creation service exists to solve one problem: most brands look better in person than they do online. We close that gap. From iPhone-led organic content and full professional shoots to UGC, reels, short-form video, photography, carousels and ad creative — every asset is built around a strategy, a hook and the platform it's going to live on.

Content is never produced in isolation. Each shoot is briefed against your content pillars, the campaigns you're running, and the metrics we're trying to move. That means the photos and videos we deliver work hard across organic social, paid ads, your website, email marketing and sales decks — instead of sitting in a folder gathering dust.

A typical content day produces 30–80+ usable assets — a mix of vertical reels, photography, talking-head clips, b-roll, behind-the-scenes and product or service-led content. Everything is edited, captioned, exported in the correct ratios for each platform, and delivered through a shared content library you keep forever.

We work across iPhone-led shoots for an authentic, social-native feel and full professional production for campaigns, launches and brand assets. The right approach depends on your audience, brand maturity and the platforms you're prioritising — and we'll recommend the mix that gets you the most value per shoot day.

TikTok rewards different things to LinkedIn. Reels need a different opening second to a YouTube short. Instagram carousels live or die on the cover slide. Our editors and strategists work with these formats every day, so the content you publish is built for the algorithm and the human scrolling it — not retrofitted from a generic asset.

Founder-led marketing is the discipline of building a personal profile around the person behind the business — usually the founder, CEO or managing director — and using that profile to drive trust, authority and inbound opportunities for the company. Done well, it's the most efficient marketing channel a founder-led business can run, because nothing compounds faster than a recognised, respected face in your industry.

We've helped founders across professional services, SaaS, hospitality, ecommerce and consultancy turn their LinkedIn, Instagram and podcast presence into a serious source of qualified leads, partnerships, speaking invitations and hires. The brand opens doors. The founder closes them.

Every engagement starts with positioning — not posting. We define the three to five themes you should be known for, the audience you're trying to reach, and the proof points (case studies, opinions, frameworks, stories) that will make your content land. From there we build a content engine: monthly recording sessions, ghostwritten posts, video edits, carousel design, engagement strategy and analytics.

You spend roughly 60–90 minutes a month with us. We turn that input into 12–20 pieces of original, high-trust content distributed across LinkedIn, Instagram, podcasts and your newsletter — published in your voice, approved by you, and tracked against the inbound it generates.

B2B buyers no longer trust faceless company pages — they follow the people behind the work. LinkedIn's algorithm prioritises personal profiles over company posts, podcasts have replaced the elevator pitch, and a single founder thread can outperform six months of brand content. If your competitors are showing up as humans and you aren't, you're already losing the consideration game.

A proper social media management agency does far more than schedule posts. At Compelite Pro we run the entire function — strategy, content production, scheduling, community management, paid amplification, analytics and reporting — as a single, joined-up system. Think of it as outsourcing your in-house marketing team to specialists who already know what works on Instagram, TikTok, LinkedIn, Facebook, YouTube and Google My Business.

Most UK businesses come to us after trying one of three things: doing it themselves between client work, hiring a junior in-house, or working with a freelancer who can post but can't strategise. The result is usually the same — inconsistent output, no measurable progress, and a feed that doesn't match the quality of the actual business. Our role is to fix the foundations and then run social media at the standard your brand deserves.

Every engagement starts with a full audit of your existing presence — content pillars, posting cadence, engagement rates, follower quality, competitor benchmarking and conversion paths. From that audit we build a 90-day strategy with clear pillars, a content calendar, platform priorities and the metrics we'll be measured against.

Day-to-day, your dedicated account manager owns the calendar. Our content team produces original photography, short-form video, carousels, captions and Stories in your brand voice. Posts go through your approval process, then we publish, engage with your community, monitor DMs, surface inbound leads and report monthly on what moved the needle — and what we're changing next month.

We're a Bristol-based social media management agency working with ambitious UK businesses — premium service brands, ecommerce companies, hospitality groups, professional services firms, founder-led consultancies and growing teams who want their social media to match the standard of the rest of their operation. If your social channels are currently letting your brand down, that's exactly the gap we close.